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What is seitan?

(and why are we so obsessed?)

Seitan (pronounced say-tan) is a plant-based protein made from wheat gluten—the main protein found in wheat. It’s been a beloved food in Asia for centuries, celebrated for its hearty, meaty texture and ability to soak up flavors beautifully.

At its core, seitan is real food made with simple ingredients.

Just wheat, liquids, and spices. That's it.

get to know our main character

It all starts with wheat—plain old wheat. After it’s harvested and ground, it naturally separates into two parts: Wheat starch + Wheat protein (gluten)

We take that wheat protein, mix it with liquids and spices, shape it, cook it, and then slice or crumble it into whatever form we need.

The result? A clean, high-protein food that’s versatile, delicious, and minimally processed.

Before modern processing, making seitan was even simpler. Traditionally, people would take wheat flour, add water, and knead it into a ball of dough. They’d wash the dough under running water, over and over, kneading it as the starch rinsed away—leaving behind a ball of pure wheat protein. Once cooked, that’s seitan!

(Yes, you can still make it that way if you want to get old-school about it.)

Why we hail seitan

High in protein, low in B.S.

Seitan packs a serious protein punch without the extra junk. No fillers, no weird aftertaste, low in cholesterol, high in protein and just straight-up plant power.

Flavor Flex

Craving a classic pepperoni pizza, a stacked deli sandwich, or some smoky BBQ? Seitan delivers the flavor you love about your OG classics, and it’s so good, you won’t even miss the real thing.

Better for the planet

Choosing seitan over meat isn’t just good for you, it’s good for the environment. Less water, fewer emissions, and no factory farms. Just good food that does good.

What Makes Seitan Awesome

We think seitan deserves a little more credit. Here's why:

Minimally Processed

Just wheat, water, and a few simple spices.

High in Protein:

Power-packed without the additives.

Real Food

Nothing fake, nothing weird—just straightforward ingredients.

Tried and True

A staple in traditional Asian cuisines for thousands of years.

fun facts about seitan

Fact #1

Seitan has been a staple in Asian cuisine for over 1,000 years. Monks were the OGs of plant-based protein.

Fact #2

It’s been called "wheat meat" (which, admittedly, sounds less badass).

Fact #3

It’s made from wheat, not soy. Unlike tofu or tempeh, seitan is all about gluten (the protein in wheat), which gives it that meaty bite and epic texture—no bean aftertaste, no mush.

Where to find the hive

The Products

Easy to use, hard to f*ck up

Pre-sliced, pre-marinated and ready to eat right out of the bag.

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The Deli

Walk-ins welcome

Come for the flavor, stay for the company at our East Nashville deli.

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